Clif Bar

CLIF® BAR GreenNotes™, a unique collaboration of musical acts and environmental action, is again promoting the use of biodiesel fuel in tour buses as it works with a new group of emerging musicians.  The brainchild of the maker of all-natural and organic CLIF® BAR energy bars, GreenNotes works with musicians and their fans to reduce the environmental impact of their tours. 

“Our program is designed to reach out to emerging artists and provide them with the resources they might not otherwise have to implement eco-friendly touring practices,” said Lauren Hatfield, who directs the CLIF BAR GreenNotes program.  “We’ve had great success helping musicians get off the ground with their ‘greening’ efforts so they can continue to do right by the environment throughout their careers.”

CLIF® BAR GreenNotes™ brought eco-friendly touring practices to the following artists’ fall 2009 tours:

• Ingrid Michaelson: Best known for smart love songs like million-seller "The Way I Am," the indie singer/songwriter has had her music aired on popular TV shows like Grey's Anatomy. She says one of the benefits of teaming up with GreenNotes is that “I’m using biodiesel fuel for the gas guzzling bus.”

• Josh Ritter: The son of two neuroscientists has been named one of the 100 Greatest Living Songwriters by Paste Magazine, alongside Bob Dylan, Bruce Springsteen and Neil Young.

• Sam Roberts Band: The Canadian rock singer/songwriter has won six Juno Awards (Canada's version of a Grammy). His debut album became one of the best-selling releases in Canadian music history.

In addition to GreenNotes, Berkeley, California-based Clif Bar & Company (www.clifbar.com) runs its fleet of 15 regional field marketing vehicles on biodiesel made from 100 percent recycled vegetable oil.  The vehicles run on biodiesel with the highest percentage of renewable content available.  The company estimates that by using biodiesel it has eliminated the need for 8,000 gallons of gasoline each year and reduced its fleet's CO2 emissions by about 40 percent, or 60,000 pounds of CO2.  Furthermore, in 2006, Clif Bar launched Cool Commute, the nation’s first incentive program to pay cash to employees who purchase clean-burning biodiesel cars. 

For more information about CLIF® BAR GreenNotes™ and to learn more about how to reduce your own environmental footprint, visit:  www.clifgreennotes.com.

Spring 2010